Director, Product Marketing

Date: Feb 27, 2023

Location: Irvine, CA, US

Company: Skyworks


If you are looking for a challenging and exciting career in the world of technology, then look no further. Skyworks is an innovator of high performance analog semiconductors whose solutions are powering the wireless networking revolution. At Skyworks, you will find a fast-paced environment with a strong focus on global collaboration, minimal layers of management and the freedom to make meaningful contributions in a setting that encourages creativity and out-of-the-box thinking.  Our work culture values diversity, social responsibility, open communication, mutual trust and respect.  We are excited about the opportunity to work with you and glad you want to be part of a team of talented individuals who together can change the way the world communicates.

Requisition ID: 70463 

Job Description

In this position, you will be joining the successful and energetic Broad Markets Marketing team at Skyworks. You will be responsible for driving growth and sustained success in the Automotive Market Segment. The scope of responsibilities includes leading new product definition, business case generation, external product evangelization, pricing strategy/negotiation, and associated go to market strategies. This position has substantial visibility at high levels of the company. Additional activities include contributing to the overall Automotive market segment strategy (Market modeling, tracking segment trends and dynamics, competitive threat analysis and R&D investment recommendations). This is a key position driving our continued growth in the Automotive Segment by expanding our content footprint into mixed signal solution and leveraging the broad product portfolio of Skyworks. The candidate will report to the Automotive and Infrastructure leader and will drive multi-faceted teams throughout Skyworks in a fast-paced environment to ensure the achievement of leading position in the market. You will work collaboratively with the Sales, Systems Engineering, Application Engineering and internal Business Units to develop winning product roadmaps and associated strategies. Key performance metrics include accretive revenue growth, market share expansion and content diversification.

  • Market segment strategy and business plan
  • Steer product and roadmap definition to to gain maximum ROI for Skyworks and market penetration growth
  • Business cases generation, MRD creation, market launch plans and portfolio management
  • Strategic business planning including R&D investment recommendations
  • Market segment TAM/SAM modeling, trend analysis and market dynamics
  • Partner with Sales and BU leadership to drive customer engagements & build world-class customer relationships 
  • Deliver a product & solution sell collateral and positioning to ensure maximum success for released products
  • Be the face of the Automotive Marketing team to the field sales, customers, and business units 
  • Product promotion, training, pricing and go to market strategies.
  • Partner with Sales and BU Leadership to define account strategies for your customer base; driving engagement through the discovery, evaluation, negotiation and design win process
  • Sales Training Material Generation and Presentation
  • Ensure timely update of forecasts, pricing strategies and quote process compliance


The ideal candidate is a self-starter who thrives in a fast-paced, dynamic environment with multiple competing priorities and who finds satisfaction in being accountable to accomplishing results quickly and accurately.  Experience with Power, mixed signal, and/or RF semiconductor market and working in a global, matrixed organization is highly preferred.

  • MSEE, MBA or PhD with 15 years of applicable experience with:
  • 5+ years of business development or marketing in Automotive market
  • 5+ years of technical/engineering/product development experience specifically
  • Technical understanding of Power and Isolation products for Electric Vehicle systems
  • Technical background with deep understanding of design, systems or app engineering
  • Well versed in connectivity technologies (Cellular, WiFi, BT/BLE, GNSS, etc)
  • Excellent communications, demonstrated leadership skills and a passion to win/contribute
  • Self-driven and directed, with a strong sense of ownership
  • Business acumen and experience in a customer facing role
  • Strong sense of customer orientation and effectiveness
  • Ability to work in, and thrive in, as a leader and in team environment
  • Proven ability to work with and influence executives and cross functional senior management
  • Proven leadership capabilities
  • Team player mentality & self-motivated
  • Previous Automotive Marketing experience
  • Strong sense of customer orientation and effectiveness
  • Willing to travel up to 25% of the time 



The typical base pay range for this role across the U.S. is currently USD $160,600$318,500 per year. Starting base pay will depend on relevant experience and skills, training and education, business needs, market demands, the ultimate job duties and requirements, and work location. Skyworks has different base pay ranges for different work locations in the U.S. Benefits include access to healthcare benefits (including a premium-free medical plan option), a 401(k) plan and company match, an employee stock purchase plan, paid time off (including vacation, sick/wellness, parental leave), among others. Employees are eligible to participate in an incentive plan, and certain roles are also eligible for additional awards, including recognition and stock. These incentives and awards are based on individual and/or company performance.


Skyworks is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles

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